Strategist
Brand Strategist
Paul Tolmé is a media strategist and public relations consultant who helps brands and organizations define their messages and grow their audiences. He works primarily in the bicycle industry and for environmental nonprofits, creating press releases and marketing materials, email newsletter and social media campaigns. Tolmé's bicycle industry clients include Cascade Bicycle Club, Washington Bikes, Gates Carbon Drive, Yuba Bicycles, Spot Brand and Breezer Bikes. His environmental clients include Protect Our Winters, the San Francisco Estuary Institute, and the National Wildlife Federation.
Project Work
Cascade Bicycle Club
Paul is the Content Strategist and Media Relations Manager for Cascade Bicycle Club, the nation’s largest statewide bicycle nonprofit, serving bike riders of all ages and abilities throughout the state of Washington. Paul writes and edits the organization's blog and directs earned media campaigns that have won press coverage statewide and nationally.
Highlights
Washington Bikes
Paul blogs and directs media relations efforts for Washington Bikes, which lobbies for increased funding for bicycling infrastructure, works to implement safety laws that protect people on bikes, and endorses bicycle-friendly political candidates in Seattle and statewide.
Highlights
Gates Carbon Drive
Paul works as a media strategist, content creator, blogger, copywriter and social media manager for Gates Carbon Drive, a bicycle belt drive technology that replaces greasy and rusty chains. During his tenure with the brand, Gates Carbon Drive has grown from an innovative new technology into a globally recognized component used by hundreds of bike brands around the world.
Paul created and writes the Belted Blog, a platform that allows Gates Carbon Drive to tell compelling stories about the athletes and adventurers who ride belt drive bikes--and showcasing high-quality photography and videos of the most appealing and innovative bicycles that use the Gates technology.